In today’s high-tech world, digital media plays a huge role in our lives. However, many small business owners still believe that having a website or a Facebook page is sufficient to attract and get in touch with their customers—and this just isn’t true.

Here are 5 reasons why you should seriously consider investing in a mobile app for your business:

1. A mobile app makes it easier to promote your products or services

Companies with mobile apps make better impressions than those without one. A mobile application will make your business stand out, and frequent updates help develop customer interest in your products. It will also help you save money and effort in other types of promotional techniques, such as advertisements in newspapers and billboards.

2. It will help you contact and engage with your customers

With apps, businesses have the opportunity to interact with their customers in real-time. Whether you’re offering a promotion or just a customer opinion poll, a mobile app will engage your customers, which in theory means they’re going to pay for your products.

3. It allows your customers to give feedback

Your customers may have something to say- a suggestion, or even perhaps a complaint—about your products. “Remember, good businesses never end buyer-seller relationships immediately after purchase. For a business to run well, the customer needs to be given a chance to say what they want to,” says La Capitale Financial Group. Mobile apps allow your customers to do just that.

4. You will expand your customer base

Once your app is available on the different app stores and you’ve advertised it online, chances are a lot more people than your regular customers will find out about your product, which will most likely increase your sales. Mobile apps also can be integrated with social media; this means your app can help your business reach a larger audience online.

5. It can help you sell faster

If you have a certain product that you want to sell out before a certain time period, you can send “limited time” promotional coupons via your mobile business app to your customers. Such promotions encourage sales and will also provide publicity to your business.